On Technology

Tuesday, February 06, 2007

DAVE - Digital Audio Video Experience

Just two weeks after unveiling what might very well be the fastest hard drive on the planet, Seagate has navigated into new waters with the introduction of a storage device called DAVE, short for Digital Audio Video Experience.
The portable, 2.5-ounce drive, which boasts up to 10 GB of storage, uses either Wi-Fi or Bluetooth to stream content to mobile phones, operating as a kind of pocket-sized digital hub for users whose smartphones are bursting at the seams with pictures, music, and other digital data.
Seagate is hoping the new format will revolutionize storage for mobile phones, but analysts are predicting a tough sell.

DAVE's Details
Phones can connect wirelessly to the diminutive device from up to 30 feet away -- allowing users access to anything stored on it. In terms of battery life, Seagate says the device can handle 10 hours of media streaming, and two weeks operating in the standby mode.
Industry experts are applauding Seagate's efforts, but feel it might not be smooth sailing. It's an interesting product concept flying into strong headwinds.
Seagate is testing the waters, veering away from the traditional strategies of mobile phone companies. Mobile phone operators have invested heavily in high-speed networks hoping to sell a lot of data over those networks. In this sense DAVE is a challenging concept to sell.

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