Apple is Opening iPhone to Third-Party Apps
Apple has scheduled an event to present the Software Development Kit (SDK) that can open up its iPhone to third-party native applications. It also will present new iPhone features for the enterprise.
Press invitations went out this week for the iPhone Software Roapmap on Thursday, March 6, at its Cupertino, Calif., headquarters. The original launch date for the SDK had been in February.
A Blackberry Competitor?
The SDK will allow thirty-party developers to create applications for the iPhone. Up until now, outside developers' offerings have had to run within the Safari browser on the iPhone, not on the iPhone itself as native application.
This invitation promises some exciting new enterprise features. Apple may be is positioning the iPhone as a competitor to the BlackBerry, which would require Apple to address a variety of compatibility, application and security issues.
There are also other non technical issues. For instance, can a developer post the application on their Web site, or does it have to go through iTunes? There are also questions about how users will load third-party apps onto iPhones, whether Apple gets a cut of apps revenue, and whether certain kinds of apps are off-limits because Apple reserves them for itself.
Until we know the answers to these and other questions, it isn't possible to estimate the impact that the much-awaited SDK might have on opening up the iPhone.
New Business Models?
Apple may also be open to new carrier arrangements. COO Tim Cook has been quoted in news media as telling investors that "we're not married to any business models."
Two things possible eitehr this mean that Apple is reconsidering its exclusive-in-the-U.S. relationship with AT&T or he may be referring to Apple's strategy in other countries considering AT&T relationship as an unqualified success.
Makes sense, you would have thought the iPhone would have more traction by now in Asia and in more European markets,it is possible Apple is re-evaluating its business models for those areas. There's a big gap between the number of iPhones that Apple has said it has sold and the number that AT&T said it has on its network,which indicates that there are a lot of unlocked iPhones around, many of those appear to have gone overseas.
Press invitations went out this week for the iPhone Software Roapmap on Thursday, March 6, at its Cupertino, Calif., headquarters. The original launch date for the SDK had been in February.
A Blackberry Competitor?
The SDK will allow thirty-party developers to create applications for the iPhone. Up until now, outside developers' offerings have had to run within the Safari browser on the iPhone, not on the iPhone itself as native application.
This invitation promises some exciting new enterprise features. Apple may be is positioning the iPhone as a competitor to the BlackBerry, which would require Apple to address a variety of compatibility, application and security issues.
There are also other non technical issues. For instance, can a developer post the application on their Web site, or does it have to go through iTunes? There are also questions about how users will load third-party apps onto iPhones, whether Apple gets a cut of apps revenue, and whether certain kinds of apps are off-limits because Apple reserves them for itself.
Until we know the answers to these and other questions, it isn't possible to estimate the impact that the much-awaited SDK might have on opening up the iPhone.
New Business Models?
Apple may also be open to new carrier arrangements. COO Tim Cook has been quoted in news media as telling investors that "we're not married to any business models."
Two things possible eitehr this mean that Apple is reconsidering its exclusive-in-the-U.S. relationship with AT&T or he may be referring to Apple's strategy in other countries considering AT&T relationship as an unqualified success.
Makes sense, you would have thought the iPhone would have more traction by now in Asia and in more European markets,it is possible Apple is re-evaluating its business models for those areas. There's a big gap between the number of iPhones that Apple has said it has sold and the number that AT&T said it has on its network,which indicates that there are a lot of unlocked iPhones around, many of those appear to have gone overseas.

